Become Your Own New Auto Lead Provider- Drop 3rd Party Providers!
Paid Marketing Solutions for Auto Leads
Successful internet auto dealers purchase automotive dealer leads. Adding pay-per-click advertising to your marketing platform is a profitable method to grow your business and increase your sales. PPC campaigns offer new internet marketing solutions for auto dealers to get them noticed online. Most internet sales departments procure their auto dealer leads from a variety of 3rd party providers. What these lead providers don’t tell the dealers is that search engine marketing is their primary resource for capturing buyer leads and selling them back to the dealers. Become your own provider of car dealer leads, lower your online marketing costs and control your lead quality.
Why continue to buy dealer auto leads from 3rd party vendors when you can become your own auto lead provider!
Our expertise and knowledge, gets you instant results along with the most bang for your buck. Our internet marketing solutions for auto dealers will get your online campaigns started with:
- Targeted market and keyword research for quality car dealer leads
- Localization of keyword phrases to support local brand recognition
- Attention grabbing ads with action oriented precision keywords (i.e. $500 rebate on new Mazdas)
- Geographically targeted ad campaigns stressing the local proximity to the dealership
- Link the ads to the page you want your customers to see first
- Aggressive bid management monitoring ad position, and best time for ad display
- Client approved budget allocation
You can choose to advertise with only one search engine such as Google, Yahoo, or Ask, or you can elect to use them all. Our managed PPC services will drive new and used car dealer leads and interested customers to your website. Contact us today for a FREE consultation!
Optimized Pay Per Click Campaign Example in Action
Here’s a real world example from a CliqScout client. Two campaigns ran simultanously over a seven day period to compare pay per click advertsing performance. The client paid less than half the total cost for the optimized campaign, but received 50% MORE REAL LEADS! This stresses the critical importance using the “RIGHT” keyword phrases in your PPC campaigns.
| Clicks | Impressions |
C.T.R. | C.P.C. |
Total Cost |
Bounce |
Leads |
C.P.L. |
|
| Keyword A |
80 |
4,900 |
1.63% |
$1.67 |
$133.48 |
75.34% |
20 |
$6.77 |
| Keyword A optimized |
43 |
931 |
4.62% |
$1.55 |
$66.48 |
7.69% |
40 |
$1.67 |
In a difficult economy, doesn’t it make sense to pay less and get more?
How do you get started as your own auto lead provider?
Experience and knowledge generate the best internet marketing solutions for auto dealers and the highest quality car dealer leads. CliqScout Search Marketing has years of experience in marketing and lead generation in the automotive retail industry. True internet marketing solutions for auto dealers removes all of the uncertainties regarding your pay-per-click campaign and only uses best practices for search marketing recognized by the leading search engines. Find yourself as a cutting-edge internet dealer and start spending your financial and human resources wisely for auto dealer leads.
Who are your competitors for auto dealer leads online?
If you think that your closest dealer is your only competitor for PPC car dealer leads online, then you’d be wrong. Third party lead providers and the manufacturers are frequently your biggest competitors. They have been using pay-per-click search marketing for new car leads for a long time. Their bids drive up the costs of PPC new car leads, and they are staffed to support being in the best ranked positions. They can control the PPC traffic in your market and send these new car leads where they decide it should go, which may or may not be your dealerships. Using professional internet marketing solutions for auto dealers will make you more competitive with the 3rd parties and OEM’s, while driving more new car dealer leads to your website. Learn more, contact us today!