How To Use Twitter In The Quick Service Lane
A Honda dealership was having trouble notifying customers about the quick service lane wait times. Sometimes the quick service lane was completely open and other times it would back up rather quickly. The dealer thought about using email to notify the customers with appointments, but that would …
Category Archive
for: ‘Automotive Internet Marketing’
Onpage Optimization vs Offpage Optimization
The difference between on-page optimization and off-page optimization
Search engine optimization is one of the first key steps that will help improve a dealer’s website. Many companies offer services to do this for a website, but not all of these service providers are created equal. SEO is a generic term thrown about by many and understood …
How Organic Traffic Differs For Auto Dealers
Organic website traffic offers a different mix between sales and service customer opportunities. Working with a Toyota dealership to review their website analytics and measure the performance of their internet efforts. I have partial data for the month of April that includes website visitors and various engagement metrics.
For this time period they had 2,704 total …
Winning Sales with Metrics
Winning Sales with Metrics – Dominate Your Market Using Your Own Marketing Intelligence
Successful profitable automotive dealers run their operations by the numbers. These dealers watch inventory levels with day’s supply and obsolescence reports. They monitor their cash flow through payables and receivables. They track their sales looking at “ups” and closing ratios. When it comes …