Automotive Marketing | Automotive SEO | CliqScout Search Marketing

Winning Sales with Metrics – Dominate Your Market Using Your Own Marketing Intelligence
Successful profitable automotive dealers run their operations by the numbers. These dealers watch inventory levels with day’s supply and obsolescence reports. They monitor their cash flow through payables and receivables. They track their sales looking at “ups” and closing ratios. When it comes to their websites and internet sales, they are faced with so much information that it can be overwhelming. Sometimes there’s too much data to be had. Marketing metrics come from factory websites, internet sales, online marketing campaigns, and phone tracking software; it all gets to be a bit too much to absorb. So what do you do?

An average internet depart has some software in place to track the leads and respond to customers. It may be something as simple as an email box, or as complete as lead management software such as AVV or Salesforce.com.
Average automotive online metrics come from many different sources such as:

• Franchise Website (Cobalt, Dealer.com, Dealerskins.com, factory website, personal website)
• Search marketing campaigns (Google, Yahoo, Bing)
• Third party lead providers (Edmunds, Autobytel.com, Cars.com)
• Internet sales department tool (email, AVV, who’s calling)

All of these sources provide their own metrics creating a large quantity of data points, but what does it mean to you and how do you use it? How does it relate to your dealership’s marketing plan, your Internet Sales Team, and your profits? Are you returning a positive return on investment?
Simply start at the beginning
First, you need to get a solid idea of what you know and what you don’t know—what you should be tracking and analyzing, and ways to use that information. Once you gather the data, the next step is to identify what’s important to your business. The metrics that drive success and profits are the ones that become the metrics to benchmark.
Establish your baseline performance using your own online marketing intelligence that you already have access too. Establish a baseline before you integrate any changes into your marketing or sales process with search engine optimization, pay-per-click marketing, sales training or other system enhancements.

Fire Your Lead Providers – You Can Do Better!

Be Your Own Lead Provider – Get better leads

Most internet savvy auto dealers know they need to use PPC advertising, but they don’t know where to begin. What the lead vendors don’t tell dealers is that search engine marketing is their primary resource for capturing buyer leads and selling them back to dealers. So why continue to buy leads from vendors when you can generate them yourself?
Lead providers are in competition for your customers using pay-per-click advertising. Their staff of search engine experts knows how to grab leads and sell them to you. They can control the PPC traffic in your market and send these new car leads where they decide it should go which may or may not be to your dealership.

Buy the same traffic as they do, without paying the markup.  Why pay for leads outside your market area, when they have little to no chance of converting into a sale?

Don’t settle for diluted leads – Dominate your own market!

• Create a literal flood of consumer traffic to your web site.
• Cut expensive third party internet lead costs by 40%
• Maximize your co-op dollars with better website ROI

Paid Search Marketing  for Auto Dealers

We have years of automotive and online marketing experience. We understand that auto dealers want quality online leads that matter and will turn into sales. Let us use our PPC knowledge to help you deliver targeted online traffic to your internet department.

We offer our clients customized solutions, optimizing your campaigns, and supporting your offline marketing efforts to boost your Internet sales to new heights!

What automotive paid search marketing can do for you

• Localize researched keyword phrases to increase local brand recognition
• Target your market for improved quality car leads
• Allocate online campaign media budget
• Aggressive bid management
• Monthly reporting and analysis

Learn how our remarkably cost effective automotive paid search marketing options can reduce your cost-per-lead and drive traffic to your website. Talk to us today for a FREE evaluation of your PPC Campaign performance!

Why Use CliqScout Search Marketing?

At CliqScout, search engine marketing is our specialty, with an emphasis on search engine optimization and paid search marketing. We provide many other online services that compliment a powerful web search engine optimization strategy including key metrics for web performance analysis, copywriting development, keyword development, and pay per click optimization.

Synergistic SEO isn’t easy. But in our opinion, it’s essential; your search engine marketing initiative should always integrate with your overall marketing mix. We do it every day for our clients and ourselves. We’d be happy to do it for you as well.

How would you like CliqScout to grow your business today?

• I want to convert my website traffic into more sales…
• I want more return on my pay per click investment(ROI)…
• I want search listings on the first page for my keywords…

Our Professional Search Marketing Services
Because your search engine marketing goals, experience, and needs will always vary from our other clients, our first step will be to understand your needs in greater detail. We employ several different tools to give us a holistic and detailed view of not just your traffic or website needs, but more importantly your overall marketing mix and how SEO or pay per click marketing can enhance it. Here are some proven successful examples that provide more information on improving your web performance.

Common Client Search Engine Marketing Strategies
1. Keyword Term Development and Analysis

CliqScout provides you with a thought provoking keyword development tool to start. Once you return this list of keyword terms back to us, we will do in depth market research to determine the hundreds-to-thousands of keyword terms your target audience searches to find companies like yours. We will analyze these terms to find those with the best ranking potential and traffic volume for your targeted niche. Once we’ve compiled our master list of recommended keyword terms to target, we will provide you the list so you can provide any feedback necessary. This often triggers more deep digging research on a few choice targeted keywords.

2. Competitive Analysis

Ever wonder how your website stacks up to your competition or the “big guys”? We can show you with our competitive web performance analysis. See your strengths and weaknesses through the eyes of search engines, and use the results to formulate a stronger search engine marketing strategy.

3. Content Optimization

Content is the primary key to any successful search engine marketing campaign. One of the primary content areas that we will target is existing website optimization, this includes visible content and source code. We will analyze your site code for errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other coding elements. Based on completed keyword development, we create optimized pages to support the keyword results. Lastly, we will review and edit your visible content for optimal keyword density while maintaining search engine optimization effectiveness.

4. Tracking and Analysis

You will receive detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you provide us access to your own statistics program). We can also provide web quality audits to ensure that your web performance is at the superior level you expect.

5. Pay Per Click Search Marketing Optimization

CliqScout knows that paid search can get wildly expensive quickly. Our goal is to optimize your existing accounts (or create new ones) based on ROI. The “set it and forget it” approach does not work well in the rapidly changing pay per click arena. We focus on the right keywords, the right markets, with the right ad messages to maximize your ROI.

CliqScout prices all search engine marketing services on a per-client basis. Pricing is based on the amount of hours you wish us to dedicate to your project each week, as well as which strategies you’d like us to implement. However, we are more than happy to work with your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.

Our Guarantee: We cannot guarantee a certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too many variables and uncontrollable influences to consider, and anyone guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.

The CliqScout focus is to generate quality converting traffic to your site. Choose from any variety of our services to create your recipe for success – or to learn more about how you can grow your business, contact us.