Organic website traffic offers a different mix between sales and service customer opportunities. Working with a Toyota dealership to review their website analytics and measure the performance of their internet efforts. I have partial data for the month of April that includes website visitors and various engagement metrics.
For this time period they had 2,704 total …
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How Organic Traffic Differs For Auto Dealers
Automotive Paid Search Marketing
Fire Your Lead Providers – You Can Do Better!
Be Your Own Lead Provider – Get better leads
Most internet savvy auto dealers know they need to use PPC advertising, but they don’t know where to begin. What the lead vendors don’t tell dealers is that search engine marketing is their primary resource for capturing buyer leads …