Search engine optimization is one of the first key steps that will help improve a dealer’s website. Many companies offer services to do this for a website, but not all of these service providers are created equal. SEO is a generic term thrown about by many and understood by few. Often auto dealers are sold SEO as a service but it’s never clearly explained what they are getting for their money.
There are two main components of true search engine optimization, on-page optimization and off-page optimization. On-page optimization is what is done on the pages of a website to maximize its reach and performance in the search engine rankings for targeted keywords. On-page optimization factors are related directly to the website content (what the user sees) and structure of the website (what the search spiders see). This is commonly sold as a complete SEO package and one of the reasons users see many automotive dealer websites jammed with crappy content stuffed with keywords.
Off page optimization is everything else that can be done off the website and website pages that maximize search engine performance and rankings. This is much more labor intensive and challenging and is less likely to be easily manipulated. For this reason, most search engines discount the weight given to on-page factors and value off-page factors more highly. This is also why off-page optimization is much more important and valuable for overall website performance.

Some of the key factors in on-page optimization include:

• Relevant keyword research and selection
• Original unique content
• Keyword density
• Clean code
• Unique index-able URL’s (page names)
• Page title optimization
• Meta tag optimization
• Header tags (H1, H2, H3)
• URL structure
• Internal text linking (page rank sculpting)
• Sitemaps (XML and Text)

Some of the key factors in off-page optimization include:

• One way inbound links
• Deep page linking
• Keywords in anchor text
• Various page rank sites
• Directory placement
• Site submission
• Social media
• A variety of links
• A gradual long term improvement process

Another easy way to think of this is to consider introducing yourself during an employment interview.  Your resume (website), your portfolio, your appearance, and your words are all carefully crafted by you to put your finest forward and represent yourself in the best possible light. While it carries a lot of weight, the employer (search engine) will still not just take your word for granted. The employer will do a background review and check references (read inbound links) to find out what others have to say about you. This confirmation process is what builds credibility that you are an authority on the subject (relevant keywords).
On-page optimization and off-page optimization go hand in hand and to do just one piece and not the other is not the wise solution.

At CliqScout, search engine marketing is our specialty, with an emphasis on search engine optimization and paid search marketing. We provide many other online services that compliment a powerful web search engine optimization strategy including key metrics for web performance analysis, copywriting development, keyword development, and pay per click optimization.

Synergistic SEO isn’t easy. But in our opinion, it’s essential; your search engine marketing initiative should always integrate with your overall marketing mix. We do it every day for our clients and ourselves. We’d be happy to do it for you as well.

How would you like CliqScout to grow your business today?

• I want to convert my website traffic into more sales…
• I want more return on my pay per click investment(ROI)…
• I want search listings on the first page for my keywords…

Our Professional Search Marketing Services
Because your search engine marketing goals, experience, and needs will always vary from our other clients, our first step will be to understand your needs in greater detail. We employ several different tools to give us a holistic and detailed view of not just your traffic or website needs, but more importantly your overall marketing mix and how SEO or pay per click marketing can enhance it. Here are some proven successful examples that provide more information on improving your web performance.

Common Client Search Engine Marketing Strategies
1. Keyword Term Development and Analysis

CliqScout provides you with a thought provoking keyword development tool to start. Once you return this list of keyword terms back to us, we will do in depth market research to determine the hundreds-to-thousands of keyword terms your target audience searches to find companies like yours. We will analyze these terms to find those with the best ranking potential and traffic volume for your targeted niche. Once we’ve compiled our master list of recommended keyword terms to target, we will provide you the list so you can provide any feedback necessary. This often triggers more deep digging research on a few choice targeted keywords.

2. Competitive Analysis

Ever wonder how your website stacks up to your competition or the “big guys”? We can show you with our competitive web performance analysis. See your strengths and weaknesses through the eyes of search engines, and use the results to formulate a stronger search engine marketing strategy.

3. Content Optimization

Content is the primary key to any successful search engine marketing campaign. One of the primary content areas that we will target is existing website optimization, this includes visible content and source code. We will analyze your site code for errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other coding elements. Based on completed keyword development, we create optimized pages to support the keyword results. Lastly, we will review and edit your visible content for optimal keyword density while maintaining search engine optimization effectiveness.

4. Tracking and Analysis

You will receive detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you provide us access to your own statistics program). We can also provide web quality audits to ensure that your web performance is at the superior level you expect.

5. Pay Per Click Search Marketing Optimization

CliqScout knows that paid search can get wildly expensive quickly. Our goal is to optimize your existing accounts (or create new ones) based on ROI. The “set it and forget it” approach does not work well in the rapidly changing pay per click arena. We focus on the right keywords, the right markets, with the right ad messages to maximize your ROI.

CliqScout prices all search engine marketing services on a per-client basis. Pricing is based on the amount of hours you wish us to dedicate to your project each week, as well as which strategies you’d like us to implement. However, we are more than happy to work with your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.

Our Guarantee: We cannot guarantee a certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too many variables and uncontrollable influences to consider, and anyone guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.

The CliqScout focus is to generate quality converting traffic to your site. Choose from any variety of our services to create your recipe for success – or to learn more about how you can grow your business, contact us.