IDENTIFYING A WEBSITE’S TARGET MARKET
Whether you’re launching a simple website or a large e-commerce website, identifying a website’s target market from the start is an important step in business planning. Successful websites put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success …
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Tag: ‘Automotive Marketing’
How To Identify A Website’s Target Audience
How Organic Traffic Differs For Auto Dealers
Organic website traffic offers a different mix between sales and service customer opportunities. Working with a Toyota dealership to review their website analytics and measure the performance of their internet efforts. I have partial data for the month of April that includes website visitors and various engagement metrics.
For this time period they had 2,704 total …
Winning Sales with Metrics
Winning Sales with Metrics – Dominate Your Market Using Your Own Marketing Intelligence
Successful profitable automotive dealers run their operations by the numbers. These dealers watch inventory levels with day’s supply and obsolescence reports. They monitor their cash flow through payables and receivables. They track their sales looking at “ups” and closing ratios. When it comes …