How To Use Twitter In The Quick Service Lane
A Honda dealership was having trouble notifying customers about the quick service lane wait times. Sometimes the quick service lane was completely open and other times it would back up rather quickly. The dealer thought about using email to notify the customers with appointments, but that would not be as responsive of a solution as using the real time capabilities of social media.
The recommendation was to use their Twitter account to post current wait times in the quick service lane. A couple of times a day the service manager tweets the wait status. This was also another way for the dealership to grow their customer base that was following them on Twitter. Another concern from the dealer was how to handle notifications to those service customers without social media access. The solution was to add a Twitter widget to the dealer website home page and the Twitter feed into the dealership’s Facebook account. This greatly increases the reach of their message while making it more accessible.
A side bonus to this arrangement was to generate business when the quick service lane slowed down. The dealer now is able to post service specials from their Twitter account that offer unique specials such as $19.95 oil changes from 10:00 AM to 2:00 PM for one day only.
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